MANCHESTER UNITED have been overtaken by Real Madrid as the most valuable football brand in the world – but Premier League teams still dominate the top ten.
According to the latest Brand Finance report, Los Blancos top the charts for the first time in nearly a decade.
Zinedine Zidane’s side may have had a season to forget, struggling both domestically and in Europe, but they’re still valued at £1.44BILLION.
The Old Trafford club are now valued at £1.29bn as the giants of world football continue to struggle in life after Sir Alex Ferguson.
According to the study, one reason for United’s slump is their “boring” style of football, with the club ranking only 18th in watch-ability.
Sacking a manager, being booted out of the Champions League at the quarter-final stage and finishing the Premier League season with a whimper has not helped their case.
MAN’S NOT HOT
United ultimately finished sixth in the league, missing out on a seat at Europe’s top table for next season, losing eight of their last 12 games in all competitions.
While the Old Trafford giants still rake in a huge chunk of TV money every year, their match-day earnings and commercial income has dipped due to their recent woes.
Meanwhile, Barcelona have enjoyed a 12 per cent bump on last year to climb to £1.22bn and hold their third-placed spot in the standings.
Bayern Munich sit fourth on £1.15bn after seeing a 13 per cent boost of their own – with Premier League champions Manchester City sit fifth, valued at £1.1bn.
After another incredible season, Liverpool saw a 20 per cent boost in their value – climbing into the billions, valued at £1.04bn.
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Europa League finalists Chelsea suffered a small drop in their value – nearly two per cent – as their value fell to £846million.
Paris Saint-Germain soared up the table with a 21 per cent bump to climb to £799m, but it’s bad news for Arsenal.
The Gunners lost one per cent of their value to slip behind PSG on £773m, while their North London rivals Tottenham enjoyed a massive boost.
Spurs were given a 20 per cent boost to maintain their spot in tenth, valued at £662m.
This post written by Dave Fraser originally appeared on Football news - transfers, fixtures, scores, pictures | The Sun. Read the full post here.