Southend become latest side to join Paddy Power ‘Save our Shirt’ campaign after Huddersfield stunt as they unveil sponsor-free new kit

By | 23rd July 2019

SOUTHEND have joined Paddy Power in the betting company’s Save Our Shirt campaign.

The Shrimpers will wear jerseys with no logo imprinted on them next season – similarly to Huddersfield, Motherwell and Newport.

Southend United

Southend have joined Paddy Power’s Save Our Shirt campaign[/caption]

Paddy Power – who are known for risky PR stunts – are now vowing to “unsponsor” football shirts with Southend the latest club to sign up.

The booking company’s logo will not feature on the jerseys as well as perimeter boards or interview backdrops of the participating teams.

A Paddy Power spokeperson said: “Another day, another shirt saved.

“We’re delighted that Southend United have joined our Save Our Shirt campaign, making it four British clubs who have been unsponsored by Paddy Power for this season ahead.

“As a sponsor, we know our place – and it’s not on your shirt.”

While the club’s Head of Commercial Rhys Ellingham added: “This is a huge victory for the fans and everyone associated with Southend United.

“We’ve been patiently waiting to announce that we are joining Save Our Shirt, having signed up some time ago, and are delighted to return our kits to the fans this season.

“We encourage all other clubs and sponsors to join this brilliant campaign.”


Paddy Power’s campaign hit the headlines after Huddersfield revealed their hen do sash-styled jerseys with the bookie’s logo positioned diagonally across their shirts.

The Terriers donned the jerseys in a friendly against Rochdale on Wednesday, prompting fans to sing “Stand up if you hate the kit”.

The FA even opened an investigation, checking whether the kit didn’t breach advertising regulations.

But it turned out to be a marketing stunt, aiming to promote the Save Our Shirt campaign.

Paddy Power MD, Victor Corcoran, then said: “Shirt sponsorship in football has gone too far.

“We accept that there is a role for sponsors around football, but the shirt should be sacred.

“So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans.”

Paddy Power’s campaign hit the headlines when Huddersfield revealed their hen do sash-inspired jerseys with the bookie’s logo positioned diagonally across
Rex Features

This post written by Damian Burchardt originally appeared on Football news - transfers, fixtures, scores, pictures | The Sun. Read the full post here.

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