WE are two days from the start of yet another no doubt monumental Premier League season and, around the country, football fans will be queuing up to air their opinions.
Ozil is bone-idle, Arsenal are a busted flush, Chelsea are hampered by a newbie manager and no signings, Manchester United have made the mistake of giving the luckiest Norwegian alive the biggest job…
Also, Carlos Kickaball has to be signed by X, Y or Z, Zaha is never worth £60million (he certainly is, by the way), Manchester City cannot do it three times and no way are Norwich and Sheffield United staying up.
Opinions are like backsides. We all have one and they can be irritating.
What is indisputable is the cost of football has gone through the ceiling and our ability to watch it involves having to subscribe to BT, Sky, Amazon Prime and goodness knows what next and pay the best part of a £1,000 a year to watch in the comfort of our own home.
It is high time that football rowed its own boat.
The idea that broadcasters control how and when we watch the game, and the exorbitant price we pay, has to be confined to the trash can of history in a digital age.
The reason why Sky and the like charge us a fortune is because they have to afford the billions they are paying to support the Narnia-like way football operates in paying players like Alexis Sanchez £500k a week.
IPTV, otherwise known as piracy, is on the rise and who doesn’t know someone watching a hooky, hijacked football game or Anthony Joshua fight given my old nan can work open source software?
The Premier League, despite being a sports powerhouse, is really comparable to, say, the Iron Man film franchise in terms of revenues.
What the Premier League needs to do is service its own growth and reward its loyal and deserving audience, build its own platform and become the Netflix of football.
The reason piracy — which, by the way, is funded by organised crime — exists is simple. It is because subscription prices are exorbitant.
If the Premier League (which owns its own content) built its own platform, streamed its own games — and I mean all of them — at a cost to us of, say, a tenner a month, it would easily get 100million subscribers with its worldwide reach.
Bingo! In comes £12billion a year, not £2.7bn a year under the current deal — and everybody wins.
The game gets more money to fuel its growth and feed the needs of the poor, underpaid players.
Most read in football
It can kick down more cash to sustain the lesser leagues, a Hail Mary for the Boltons and the Burys, and we don’t have to sell our national stadium to fund the grass-roots game.
And most importantly we, dear readers, get to watch all the football we want for a price that is right and fair.
Listen to Simon Jordan’s Final Word every Sunday from 5pm-8pm on talkSPORT.
This post written by Jamie Gordon originally appeared on Football news - transfers, fixtures, scores, pictures | The Sun. Read the full post here.