FDA Launches 1st Campaign Against Youth Smoking

The Food and Drug Administration is launching its first national campaign to prevent and reduce smoking among young people, the agency announced today.

FDA Launches 1st Campaign Against Youth Smoking "The Real Cost" campaign, which includes posters and TV ads, is targeted to kids ages 12 to 17, and aims to reduce the number of teens who become regular smokers, according to the FDA. About 10 million kids in this age group who have never smoked a cigarette are open to trying it, and are at risk of becoming regular smokers.

"We know that early intervention is critical, with almost nine out of every 10 regular adult smokers picking up their first cigarette by age 18," FDA Commissioner Dr. Margaret A....

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